LinkSmart’s audience and link management platform for publishers was built with big data at its core. So when management decided to migrate the cloud-based application to their own hardware, there was no question it would be completely powered by Linux.
Linux-based infrastructure allows the 3-year-old startup to cut costs, both by avoiding the licensing fees of proprietary systems and by tapping the community’s collective knowledge base instead of paying for expensive support contracts, said CTO Manny Puentes.