Forbes.com: Leaders Go Social: 5 Ways to Awesome Community

Meghan M. Biro writes: Many of my clients have created community manager roles. In fact, my friend and colleague Tim McDonald (and several other talented, hard working people listed here - take time to read the stories listed here of those who are in the social trenches making this role a reality) is a living, breathing example as a Community Manager for HuffPost Live. I believe this role may be a necessity for any company which relies on the good will and contributions of many people, including those who aren’t employees. Think of the many brands that fall in this category: Apple, TOMS Shoes, The Linux Foundation, too many tech companies to mention (ok, Canonical, local Boston area heroes Google here in Cambridge, Black Duck Software, HubSpot and Acquia) and the gazillion other consumer brands who are waking up to the power of collaborating with loosely-coupled online social communities.

More on Forbes.com