The OpenMessaging project welcomes Yahoo! JAPAN and EMQ X as new members.

We are excited to announce two new members to the OpenMessaging project: Yahoo! JAPAN, one of the largest portal sites in Japan, and EMQ X, one of the most popular MQTT message middleware vendors. Yahoo! JAPAN and EMQ X join Alibaba,, China Mobile Cloud, Qing Cloud, and other community members to form a standards community with 13 corporation members.

OpenMessaging is a standards project for messaging and streaming technology. Messaging and Streaming products have been widely used in modern architecture and data processing, for decoupling, queuing, buffering, ordering, replicating, etc. But when data transfers across different messaging and streaming platforms, compatibility problems arise, which always means much additional work. The OpenMessaging community looks to eliminate these challenges through creating a global, cloud-oriented, vendor-neutral industry standard for distributed messaging.

Yahoo! JAPAN, operated by Yahoo Japan Corporation, is one of the largest portal site in Japan. Under the mission to be a “Problem-Solving Engine,” Yahoo Japan Corporation is committed in solving the problems of the people and society leveraging the power of information technologies. The company uses various messaging systems (e.g., Apache Pulsar, Apache Kafka and RabbitMQ) to create its services and is creating a centralized pub-sub messaging platform that deals with a vast number of service/application traffics.

“Yahoo Japan Corporation uses various messaging systems (e.g., Apache Pulsar, Apache Kafka and RabbitMQ) to create its services. However, differences in messaging interfaces make the whole system complicated and lead to extra costs in implementation and in studying each system. Thus, we need a standardized and unified interface that can be easily implemented and easily collaborated with other services.” said Nozomi Kurihara, the Manager of the Messaging Platform team in Yahoo Japan Corporation. “We think OpenMessaging is the key in achieving our “multi big data” system in which data can be cross-used among different services/applications we provide.”

Originated from a GitHub open source IoT project starting from 2012, EMQ X has become one of the most popular MQTT message middleware in community. EMQ X is based on the Erlang/OTP platform, which can support 10 million concurrent MQTT connections with high throughput and low latency. EMQ X now has 500k downloads, and 5000+ customer users in 50 countries and regions around the world, such as China, United States, Australia, British, and India. 

“Our customers cover different industries, such as financial, IoV, telecom, smart home. We also partnered with Fortune 500 companies, such as HPE, Ericsson, VMware, to provide professional IoT solutions to customers around the world. OpenMessaging is vendor-neutral and language-independent, provides industry guidelines for areas of finance, e-commerce, IoT and Big Data, and aimed to develop messaging and streaming applications across heterogeneous systems and platforms.” said Feng Lee, Co-founder of EMQ X. “We’re glad to join OpenMessaging.”

As an effort to standardize distributed messaging and streaming systems, OpenMessaging is committed to embracing an open, collaborative, intelligent, and cloud-native era with all its community members.


The goal of the OpenMessaging Project is to build out an industry standard, cloud oriented, and vendor neutral open standard for distributed messaging.

Today, the OpenMessaging Project a collaborative project focused on creating a vendor-neutral open standard for distributed messaging announced four new members, China Mobile Cloud, QingCloud, and Whale Cloud. Current members include Alibaba, DataPipeline, Di Di, Streamlio, WeBank, and Yahoo!.

The acceleration of microservice-based and cloud-based applications has put a growing focus on how data is connected to services, applications, and users. This focus has led to a number of new innovations and new products that support messaging and queueing needs. It has also contributed to increased demands on messaging and queuing solutions, making performance and scalability critical to success, and the need for an open standardization a must.

The goal of the OpenMessaging Project is to build out an industry standard, cloud oriented, and vendor neutral open standard for distributed messaging. More on this project and how to participate here:

New Member Supporting Quotes:

“At China Mobile and CMsoft, we have built a MQ proxy system of Apache RocketMQ  to provide a set of producer APIs and consumer APIs. The redundancy of having to hide the differences among the MQs takes so much time and energy out of our team. Given our knowledge in this field, we understand first hand the importance of a messaging communication standard. Having a vendor-neutral and language-independent MQ standard guideline is a big win for many applications. We believe this standard can help and promote the MQ technology that we rely on.” – Henry Hu, Architect at China Mobile and CMsoft.

“As a cloud provider, we offer various messaging services including Apache Kafka, RabbitMQ, and RocketMQ to our customers. More and more people keep asking us what software to use for their messaging requirements as the market is saturated with various open source solutions. This market saturation causes not only a high learning curve, but also a high maintenance cost. An industry open standard, vendor-neutral and language-independent specification for distributed messaging is increasingly important, especially in a cloud era. We look forward to collaborating with the OpenMessaging project to help drive messaging service towards a unified, open standard interface.” – Ray Zhou, Development Director at QingCloud

At the JD Group, JingDong Message Queue (JMQ) has been widely used. However, despite our efforts to be compatible with all kinds of message protocols, we still can’t meet all the requirements. We are planning to open source JMQ, so it can be implemented for OpenMessaging. We see OpenMessaging as a de-facto international open standard for distributed messaging that aims at satisfying the need of modern cloud-native messaging and streaming applications. We sincerely believe that a unified and widely-accepted messaging standard can benefit MQ technology and applications relied on it.” – DeQiang Lin, Messaging Leader at the JingDong Middleware Department

“Currently, message queuing uses proprietary, closed protocols, restricting the ability for different operating systems or programming languages to interact in a heterogeneous set of environments. At Whale Cloud, in order to make it easy for developers to use messaging and streaming services, we’ve worked to eliminate the differences between the different protocols. Giving us insight and knowledge to know that a vendor-neutral and language-independent open specification is badly needed.” – Zheng Tao, Technical Director of Distributed Messaging and Streaming Data Platform at Whale Cloud