Our logo is our flag. It represents us as an organization, the amazing people who work here, the open source communities we collaborate with and the members who support us. It is also a reflection of our purpose and professionalism. It is important that it is always used the right way, so that people are able to identify us at a glance. The logo has two variations. The primary ‘stacked’ version and a secondary ‘horizontal’ version.
This is our primary logo and should always be used where possible.
This is our secondary logo, and should only be used in instances where the primary logo will not be able to display correctly.
In the instance where the full-color logo can not be used, there are two variations available.
The primary logo should be displayed in white when used against a dark background.
The dark primary logo should be used in print where color or white variations are not usable.
The horizontal logo should be displayed in white when used against a dark background.
The dark horizontal logo should be used in print where color or white variations are not usable.
Clear space is the minimum “breathing room” maintained around The Linux Foundation logo itself. The clear space for the primary lock-up is determined by the height of the “X” in The Linux Foundation type.
The clear space for the horizontal lock-up is also determined by the height of the “X” in The Linux Foundation type. This area should be kept free of graphics, text and other marks. This space also to the edge of a border, page, screen, etc.
The primary colors for the main Linux Foundation brand consist of a dark blue, light blue, and gray. A secondary palette is provided to further extend brand colors. Each color, except the Linux Foundation Dark Blue, is assigned a darker shade or hatch shade. This should always be used as the complimentary color when applying a corner shape or pattern to any communication material.
LINUX FOUNDATION DARK BLUE
PANTONE® 2955 C
CMYK 100, 60, 10, 53
RBG 0, 56, 101
LINUX FOUNDATION LIGHT BLUE
PANTONE® 2925 C
CMYK 85, 21, 0, 0
RBG 0, 156, 222
LINUX FOUNDATION GRAY
PANTONE® Cool Gray 8 C
CMYK 0, 1, 0, 43
RBG 161, 161, 164
LINUX FOUNDATION LIGHT BLUE HATCH
PANTONE® 7690 C
CMYK 95, 41, 10, 0
RBG 5, 127, 199
LINUX FOUNDATION GRAY HATCH
PANTONE® Cool Gray 10 C
CMYK 0, 2, 0, 60
RBG 128, 127, 131
LINUX FOUNDATION YELLOW
PANTONE® 135 C
CMYK 0, 24, 76, 0
RBG 255, 197, 87
LINUX FOUNDATION GREEN
PANTONE® 360 C
CMYK 61 0 96 0
RBG 106 191 75
LINUX FOUNDATION PURPLE
PANTONE® 7676 C
CMYK 62, 67, 9, 0
RBG 117, 100, 160
LINUX FOUNDATION YELLOW HATCH
PANTONE® 137 C
CMYK 0, 42, 100, 0
RBG 255, 164, 0
LINUX FOUNDATION GREEN HATCH
PANTONE® 362 C
CMYK 74 15 100 2
RBG 76 156 46
LINUX FOUNDATION PURPLE HATCH
PANTONE® 7678 C
CMYK 71, 84, 11, 1
RBG 105, 72, 142
LINUX FOUNDATION ORANGE
PANTONE® 1485 C
CMYK 0, 39, 67, 0
RBG 255, 173, 95
LINUX FOUNDATION RED
PANTONE® 178 C
CMYK 0, 80, 58, 0
RBG 255, 89, 90
LINUX FOUNDATION ORANGE HATCH
PANTONE® 1495 C
CMYK 0, 54, 95, 0
RBG 255, 144, 21
LINUX FOUNDATION RED HATCH
PANTONE® WARM RED C
CMYK 0, 84, 80, 0
RBG 255, 68, 56
To ensure a consistent visual presence across print and web, we chose Heebo as our branding font due to its modern and clean look, which represents the character of The Linux Foundation. The sans serif font has a neutral and friendly appearance and has a full range of weights and styles that have been optimized for print, web, and mobile.
Open Sans (Body)
When presenting any content in any Linux Foundation print or digital collateral, please follow these guidelines to ensure optimal readability and consistent and clean branding. The Open Sans font family should always be used, with the weight altered to best retain and visual representation of The Linux Foundation brand.
Header 1 – 48pt – Line Height 1.3em
Header 2 – 38pt – Line Height 1.3em
Header 3 – 34pt – Line Height 1.3em
Header 4 – 24pt – Line Height 1.3em
Header 5 – 20pt – Line Height 1.3em
Body – 18pt – Line Height 24pt
The primary color for calls to action should always be Linux Foundation Light Blue. It should be medium-sized, and should be solid displayed against any background. When required, the secondary color Linux Foundation Orange can be displayed.
By using The Linux Foundation brand materials, you agree to the The Linux Foundation Terms of Service, The Linux Foundation Trademark Usage Guidelines, these Linux Foundation branding guidelines, and all Linux Foundation rules and policies, as may be updated from time to time. You also acknowledge that The Linux Foundation is the sole owner of Linux Foundation trademarks, promise not to interfere with The Linux Foundation’s rights in them, and acknowledge that goodwill derived from their use accrues only to The Linux Foundation. The Linux Foundation may review use of the branding materials at any time and reserves the right to terminate or modify any use.
Please don’t use our name, logos, or screenshots (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than The Linux Foundation name or logo. And please don’t edit or change The Linux Foundation logo — we like it how it is!
Advertising, promotional, and sales materials
Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use. It’s ok to say in text “Member of The Linux Foundation” or “Linux Foundation Individual Supporter” (as long as it’s true!).
Education and instruction (books, guides, publications, and conferences)
You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship. We generally don’t allow use of our logos or screenshots on book covers, for example.
Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by The Linux Foundation”
Products, websites, names, and logos
Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “linuxfoundation” or any confusingly similar words.
Linking to The Linux Foundation
If you want to promote your organizations affiliation with The Linux Foundation, you can use our logo if it meets our guidelines. For example, “[Company Name] is a member of [linked logo].”
While we do produce lots of t-shirts for our events that have our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it.
Please include appropriate attribution of The Linux Foundation’s ownership of its trademarks when you use them. This attribution notice can be included in the fine print at the bottom of your content. An example is: “The Linux Foundation and The Linux Foundation logo design are registered trademarks of The Linux Foundation. Linux is a registered trademark of Linus Torvalds.”
Feel free to email email@example.com. It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us two weeks to get back to you. (Please note that no response doesn’t mean approval and that we’re currently only able to respond to inquiries made in English.)